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ISSUED BY THE 

POMONA BOARD OF TRADE 

POMONA, CALIFORNIA. 



— /^riss iif the Pomona Rcr'ienv. 



POMONA, the home of the Goddess, is in a broad, well watered valley of 
•.■•■.«>»^.>»^»^*>4-w very fertile soil, on the extreme eastern edge of Los Angeles 



county, thirtv-three miles east from the city of Los Angeles 
and forty-one miles from the Pacific Ocean. No community 
in Calitornia is more favorably situated as regards an even 
climate, pictviresque scenery, abundance of irrigation water, 
pure domestic water, railroad fAcilities, church and school 

privileges and easy access to markets. 

Twentv-five years ago the site of Pomona was a vast sheep range. 
So rapid and substantial has been the growth of the com- 
munity that it now has the appearance of a city of twice its 
age. The broad, smooth streets, lined with handsome, 
stately residences amid beautiful grounds; miles of macad- 
amized roads, and miles, too, of cement walks; a superbly 
paved main business thoroughfare; the imposing modern 

commercial structures, the fine church buildings and the public library; 



AVHERE 
IT 
IS 



I LOOH.S I 



the complete water system and fire department; the uncommonly good 
schools; the busy streets; the electric and gas lighting systems; the free 
mail delivery, not only throughout Pomona but out among the homes of 
ranchers and fruit growers; the excellent daily and weekly newspapers; 
the up-to-date stores and banks; and especially the busy, humming fruit 
packing and canning establishments; all these' things go to make youth- 
ful Pomona seem like a sedate older town. 

A colony of experienced fruit growers saw (in 1875) the rare possibil- 

•^•-^»—f»~M-m-*>*^ ities of fruit culture in this valley. So they located a colony 

I THE I here, and named it Pomona — the Goddess of Fruits. The 

J , expansion and progress of the new city have been in keep- 

t GODDESS ^ ing v^ith the opening chapter of Pomona's history. In 1880 

I ^^ 2 the city's population was 417; in 1890 it was ^641, and in 

..^^•.M^..^^... j^^ j^ ^,,j^ ^^^^ ^^^ growth is proof sufficient that Pomona 

has been faithful to her christening as the home of the Goddess of Fruits. 

Pomona has become a notable example of an all-round fruit growing 

locality. Recognizing this, the late Rev. C. F. Loop secured in Italy a 

copy of a celebrated statue of ' ' Pomona ' ' which was brought to America 

and uresented to this city and is now in the public library. 



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The fjrowth of the orange industry in Pomona has been extraordi- 
«■ « i»i « »«> « ■» » <■» » «» nary. The area of fruit producing lands is 41.000 acres, the 
I OP AUfFS greater portion of which is bearing orange orchards, produc- 
i A MTTi' I "^S upwards of 2200 carloads, or over a million boxes of the 

i . irvfOMS 1 finest quality of fruit. New groves are coming into bearing. 
J *.-*-^^^-* J and the vearly output of the valley is constantly increasing. 
"•■• '•' • •►•<" • "•' •••• Pomona wears many trophies won in competition with the 
fruits of other localities. In 1895, she took the first great prize for finest 
locality display, and other prizes for her superb oranges at the State Citrus 
Fair in Los Angeles, where all citrus communities in California entered 
into competition. Nor is this all, for many other contests have given 
opportunities for proving superior qualities of Pomona fruits. Lemon.s 
have been found a very profitable crop, too, in Pomona Valley. A good 
quality of fruit is grown and the acreage, already large, is increasing 
each year. Pomona Valley's output of oranges and lemons during the sea- 
son of 1900-01 was 2200 carloads. The marketing of this brought the growers 
over |i ,000,000. The San Antonio Fruit Exchange (a co-operative or- 
ganization among the citrus fruit growers) shipped 1400 carloads. The 
Exchange paid for labor during the season, 185,000. Altogether there 
was paid for labor in the orange sea.son of 1900-01, the sum of 1135,000. 




a Valley From the Hills in City PoPk. 



When the orange seasun ends, the apricot, peach, prune and nectar- 
•t-m-tm-uMtt^ft-mft-m— ine seasons progress in their order. Hundreds of people are 
4r>Ff^ir> ? eniphjyed during the greater part of the summer in decidu- 

• TTOTTS* ous fruit harvesting, drying, canning and processing. A full 

FRTTIXS • crop of apricots in Pomona is between 3000 and 3500 tons. 
J A good yield of peaches in Pomona means about 2000 tons, 
•'^•'^•—-•-**^—^— while prunes are produced in large quantities. One of the 
several fruit shipping concerns in Pomona shipped 240 carloads of dried 
apricots, peaches and prunes to market last year, many of them going to 
European countries. 

Hundreds cf people in Pcmona Valley i)rosper by still other pro- 
•-<M-»4« ducts of the soil. All fruits and vegetables of temperate 
; oTHFR. A '"^*^^ semi-tropic climes are grown. There are annual har- 
j T vests of olives, apples, plums, grapes, guavas, almonds, wal- 

oT> /-xT-vT T^-'T-c nuts and potatoes. The alfalfa fields to the south of Pomona 
a a yield from five to eight prodigious crops of hay every sum- 

mer. Still farther to the south, the Chino lands grow thous- 
ands of tons of sugar beets. In some seasons the million-dollar beet 
sugar factory at Chino paid over $275,000 for sugar beets. Much of this 
damp land is adapted to dairies which supply a well ecpiipped creamery. 




Drying Hpria^ts -2O0 Tons of Fruit Spread 



From the Grove to tHe 
PacKing House. 

Every Easterner who 
comes to California wishes 
to pick ' 'at least one orange. ' ' 
Pomona offers every "tend- 
erfoot" just such an oppcr- 
tunit}-. This scene depicts 
the laborers at their picking, 
with fruit stacked in boxes 
in the background and the 
stately eucalyptus or "blue 
gums" in the distance. 

The _next view is in the 





packing house, where the 
busy hum of electric motors 
driving the grading and 
brushing machines mingles 
with the rustle of the papers 
in the hands of the large 
number of girls packing the 
golden fruit. 

No Chinamen are. employ- 
ed. .\11 Pomona friiit is 
handled by American men 
and women, and in a manner 
which brings man}- compli- 
ments for a handsome pack. 



POMONA 



The scriptural j hrase, "By their fruits ye shall know them," well 
applies to Pomona. The result of Pomona's prosperity is 
seen in her financial condition. Her assessed valuation has 
risen from |2i2,ooo in 1884, to |2. 000, 000 in 1901. Pomona 
IfinAMCFS* is a city of property owners. The Fcmonan who does not 

I I own his home is an exception. The hanks in Pomona carry. 

U*4w»4M«4«> • <•• • it altogether, deposits of 1950,000, and often over f 1,000,000. 
In three years, bank deposits here have more than dotibled. The mort- 
gage debt of Pomona is notably less than in many othtr communities. 
The Pomona Building and Loan Association has grown from $150 to over 
175,000 in seven ytars. The public debt of the city (which is for bonds 
issued for school building and sewers) is 1138,000. It has been conserva- 
tively estimated that Pomona grows richer frcm her increasing groves, 
orchards, alfalfa and barley fields by seme $400,000 annually. Professor 
Hilgard, of the State University at Eerkely, California, says that Pomona 
has more diversified fruit industries than any ether c( nmuuiity in the 
State; and, therefore, in the United States. 




Cornen Wain and Sasjnd Strests First National Bank Uooking East on Sasond STe 



The public schools are unsurpassed. Twenty years ago there were 
y » ■». ■ .t» ■ w. « wi « «■ 46 pupils in the public schools of Pomona. Now there are 
iFDlICA I 1500, taught by 42 teachers and housed in modern school 
I vJV^y\- I buildings of which there are 12, well constructed and fitted 

I TIOM AT • with modern appliances, scattered about the city. The en- 
{ I graving opposite represents the Central School, costing 

m**^mt^<m •<•••••>• ■! |20,ooo. The Sixth Street School is in a similar building, 
the others being smaller. The surrounding valley is equal!}- well sup- 
plied in this respect. 

Pomona College is foremost of the higher educational institutions in 
Southern California. Lordsburg College (three and a half miles north of 
Pomona) and the Pomona Business college are very useful institutions, 
while the Academy of Holy Names (Roman Catholic) does good work in 
educational lines. The public library is the pride of the town, and the 
nineteen churches afford privileges to people of every religious belief. 
A moral tone pervades the community and much public attention is 
given to literary, musical and scientific subjects. 




Pomona's 

Pride — 

Its 

Schools. 

Central 

School 



■»*4«>'*«»«'4< »*4*»^»4« 



HOMES I 



Not onlj- has Pomona an envialjle business reputation, but it is an 
almost ideal spot for homes. Its altitude is 86 1 feet. Scenery 
all about the cit}- is impressive, while that of some of the 
nenr-by can3'ons is grand and inspiring, and the climate at 
any season of the year is delightful. Here one may find all 
the refinements of civilization. People from every State in 
the Union have come to live in Pomona, who each year are drawing 
other newcomtrs of the most desirable class by glowing accounts of ad- 
vantages offered. 

While Pomona grows all the time, there is alwaj-s room for newcom- 
ers. No community in California ofters more favorable in- 
ducements for people with small capital, a desire to work and 
a liking for horticultural pursuits. The matchless climate 
which renders possible outdoor life all the year round. 
n;akes these pursuits in this valley most enjoyable. Much 
land is undeveloped. Some homes surrounded bv bearing 
trees may be j)urrhased where one does not wish to wait to harvest from 
trees of his own planting. 



\ ROOM i 
• TO ' 

I GROW i 




Sesond Street— Liooking West 
Postoffioe — booking West 



The flational Bank — Iiootiing West 

Union Bloek — Liooking East 



»»■«»»« l»l »<»>■» <»» « «» 



TRIBU- 



i 

T 

taryI 



All that is said here applies with equal force to man}' delightful 
sections surrounding. Beautiful La Verne, productive San 
Dimas Heights, are peers of any sections in the world for 
fruit raising; Claremont with magnificent scenery and its 
college; Spadra with her rich, black, vegetable producing 
soil, and Chine with her broad fields of alfalfa and sugar 
beets, and cattle on a thousand hills, all add to Pomona's 
great wealth. 

There is need of more population for our area. There are good lo- 
cations for choice ranches of both citrus and deciduous 
fruits yet unoccupied. These unimproved lands can be 
bought at a price which is small compared with the in- 
comes derived from the adjoining orchards. There is very 
little of the land to which water cannot betaken, and the past 
two or three years have shown that there is an abundance of water to be 
had by the enterjirising rancher who will develop it. 

Pomona presents unusual opportunities for new and profitable in- 
dustries. There are many bi-producls of citrus and deciduous fruits still 
to be made profitable for the markets. During the last two years a Po- 
mona woman has developed a good paying industry in bottling unfer- 



»>■• <»» « <«►»««>■»■<•»■»■<■ 



NEEDS 



•►»■««»■•■<>»■»<■►• «»i »■ 



merited grape juice. A Pomona man is building up a good business with 
a cereal coffi^e made of local grains. Another man is extensively en- 
gaged in the bottling and shipping of lemon juice obtained from cull 
lemons. The avenue to like pursuits in Pomona Valley is very invit- 
ing. Few fields in all the Union have so many enticements for money 
making in poultry and egg production 

Small factories for the manufacture of marmalades, jellies, preserves, 
citric acid, etc., would meet undoubted success. The packing houses 
which ship the citrus fruit, and the dryers and canneries which vvork 
up the deciduous fruit, furnish employment for a large number, and 
there are seasons of the year when labor is at a premium in these lines. 
The Pomona Board of Trade having in view the welfare of Pomona, 
will be glad to furnish to any one at any time further infor- 
mation concerning this city and the surrounding valley. 

All communications addressed to the Board of Trade, 
Pomona, Cal., regarding matters of interest to intending 
newcomers to Pomona or concerning the public weal in Po- 
mona Valley, will have prompt attention. 



\SANfJBN*N0O 






CRNARDINO 



rsMTAniomcA 






^ VbOJi SPRINGS 

RIVE;RV>IDE: 




Directors of Beard of Trad* 
^ yf ^ 

J. Albert Doi,e, President Stoddard Jkss, Vice Fres. 

]^. C. BiCKtowsKY, Treas. 
D. R. Knuli, W. H. Poston 

J. H. Grabkr rank H, Hyatt 



C. B. Messenger, Secretary. 




r LIBRARY OF CONGRESS 




